LAUNCHING EARLY 2027

The all-in-one
plant care app.

Backed by peer-reviewed research we provide all the tools for any skill level to plan, grow, and diagnose for the contiguous US.

Screens not final, pre-alpha state.

What being a tester gives you

  • Free membership for life. ($60 a year value)
  • Access to our paid bug reporting program
  • The chance to help shape an app that will always prioritize community over profit.

We pay for bugs

Your time isn't free and we want to build the best experience we can, together.

Our app includes 2-click reporting for bugs, and we review all of them. The first time a verified bug is catalogued we will pay you via PayPal. Payouts typically fall between $5–10, with critical bugs paying as much as $75. Reporting is first come, first served. Monthly payout is capped at $400. All verified bugs will be paid out before 1.0 launch.

In-app bug report flow showing the My Plants screen with a feature/bug toggle and a Submit button highlighted.

Identify plants, diseases, and insects with high accuracy.

Identify screen: live camera view with corner crop brackets and three tabs labeled Identify, Disease, and Pest.

What Ezina does

Our current roadmap to launch in Jan-Feb. This list may continue to grow as we grow as a brand.

Feature What it does Status
Plant identification by photo Snap a photo, get the species Ready
Health check by photo Diagnose pests, diseases, and treatment plans Ready
Smart watering reminders Personalized to your plants, weather, and location Ready
Pest & disease alerts Seasonal warnings based on your zone and plants Ready
Frost & temperature alerts Heads-up before weather threatens your plants Ready
Plant library (4,000+ species) Search, browse, and learn about plants Ready
My plants dashboard Group, organize, and track everything you grow Ready
Field identification log Save plant IDs from anywhere, add to your collection later Ready
Care guides per plant Water, light, soil, toxicity, temperature info Ready
Push notifications Per-plant control, quiet hours, customizable Ready
Pest & disease detail pages See affected plants, hosts, seasonal maps In progress
Polished onboarding Guided first-time setup Coming soon
Plant community Share photos, follow other growers, comments Coming soon
Import from Planta or Greg Bring your plants from other apps Coming soon
Garden planner Lay out beds with companion plant suggestions Coming soon
Plant bed builder Get a diagram, materials list, and assembly steps for your raised bed Coming soon
Plant illustrations Custom artwork for common plants Coming soon
Subscription & credit packs Flexible pricing for any usage level At launch

Our transparency promise

Effective: June 4, 2026

Transparency is massively important to us. We built Ezina to help others, help nature, and bring us all a bit closer together. This page is a breakdown of all our commitments to transparency and how they apply to you.

What we share with outside services

We share data with outside services only when it's necessary to deliver the product to you.

The recipients are:

  • Plant.id receives photos you submit for identification and health assessment. It returns species matches, similar reference images, and disease findings.
  • PlantNet receives photos you submit for identification. It returns species matches drawn from citizen-science contributions.
  • Google Cloud Vision SafeSearch receives photos you submit to social posts, before they're published. It returns a content-classification result we use to block inappropriate uploads.
  • Microsoft PhotoDNA receives a cryptographic hash of photos you submit to social posts. It compares the hash against a database of known child sexual abuse material (CSAM). If a match occurs, US federal law requires us to report it, along with related account information, to the National Center for Missing & Exploited Children (NCMEC).
  • Supabase hosts our database, authentication, and storage. It holds your account, plant records, social posts, and uploaded photos. Supabase serves this data back to you when you ask and does not use it for any other purpose. Supabase is bound by a data processing agreement and operates only on our instructions.
  • Apple and Google receive subscription transaction information through their respective in-app purchase systems. We do not see your payment method or billing address through this channel.

For plant identification specifically: we do not attach your name, email, account ID, or any other identifying field. Plant.id and PlantNet receive image bytes and an optional location hint (see below). Nothing else.

For social post moderation: SafeSearch and PhotoDNA receive only the image content (or its hash). They do not receive identifying account information as part of the routine check. Account information enters the conversation only if PhotoDNA flags a CSAM match, which we are required by law to report.

Wikimedia Commons is not a recipient of your data. We pull canonical species photos from Wikimedia on our side and include them alongside identification results. The flow is one-way: we read from Wikimedia, we send nothing to it.

We do not share data with advertisers, data brokers, analytics resellers, or any company whose business is targeting users.

Location data, and how to share less

Identification gets more accurate when the service knows roughly where the plant is, because regional ranges narrow the candidate list. You decide how precise that hint is.

Exact coordinates from your device give the strongest identification accuracy. This is the default if you grant location permission.

City-level information is the alternative. Identification still works. The candidate list is broader and confidence scores are lower for species with overlapping ranges. The difference is meaningful for hard-to-distinguish species and negligible for unmistakable ones.

You can change this setting at any time in Settings → Privacy → Location precision. The change applies to future identification requests, not to ones already submitted.

Social posts and moderation

When you post a photo to Ezina's social features, two checks happen before it appears publicly:

  1. Google Cloud Vision SafeSearch reviews the photo for inappropriate content (nudity, violence, hate symbols, and similar categories). Posts that fail this check are blocked from publishing and flagged for our review.
  2. Microsoft PhotoDNA generates a cryptographic hash of the photo and compares it against a database of known child sexual abuse material (CSAM). If a match is detected, US federal law requires us to report it, along with related account information, to NCMEC.

Both services receive only the image (or its hash). Neither receives your name, email, or any account identifier as part of the routine check. Account information enters the conversation only if PhotoDNA flags a CSAM match.

If you delete a social post, it disappears from your visible profile and the public feed within seconds. Underlying record removal follows the same 30-day primary, 90-day backup schedule as your other data. Social posts are deleted entirely on account deletion. Unlike identification photos, they are not retained in any anonymized form.

No ads

We do not run ads in the app. We will not run ads in any future version. We will not insert sponsored placements, affiliate links, or paid species into identification results, care reminders, or any other surface. This is permanent.

Pricing changes: notice and opt-in

If we ever change subscription prices or credit pack prices, three things are guaranteed:

  1. You will be notified at least 30 calendar days before the new price takes effect.
  2. The notice is sent by email and shown inside the app.
  3. Renewing at the new price requires your explicit opt-in. We do not auto-renew you onto a new rate.

If you do nothing during the notice window, your subscription ends at the close of the current billing period. Credit packs you have already purchased continue to work normally regardless of pricing changes. Their value does not expire.

This applies to subscriptions and credit packs equally.

How we fund Ezina

Ezina is funded by the people who use it. Subscription revenue and credit pack purchases pay for the identification API costs, hosting, infrastructure, and the team's time.

We do not take venture capital, equity investment, accelerator funding, or any other outside money that comes with strategic input. No outside party has a seat at the table for product decisions or long-term plans. Growth is slower than a VC-backed competitor's. Decisions stay with the team and with the people using the product.

If this changes, it changes in only one direction: more user revenue, never outside capital.

Who we partner with

We partner with companies and individuals whose work aligns with our values. The values are:

  • Transparency in how we price, what we collect, and what we share.
  • Compassion when users are confused, frustrated, or need help.
  • Education as the goal, with success measured by what users learn about their plants.
  • Support that is responsive and direct.

When we add or change a partner, the partner appears on this page and the change is dated.

How long we keep your data

When you delete your account, your personal information is removed from primary storage within 30 days and from backups within 90 days. This covers your account profile, contact details, notification logs, and bug reports.

Plant care data is kept after your account is deleted, in an anonymized form with the link to you permanently severed. This includes watering events and timings, fertilization records, disease and pest identification timings, plant placement and environmental context, and other general care signals. We keep this data because it makes the guidance we provide better for everyone. The dataset becomes more accurate as more plants of more species, in more conditions, generate more outcomes. None of it is tied back to you after deletion.

Identification and health-check photos are handled on the same principle. With your permission at deletion time, anonymized copies stay in the species reference dataset to improve identification accuracy for everyone. The opt-out is a single tap on the account deletion screen, not a hidden setting. If you opt out, those photos are deleted on the same 30-day primary, 90-day backup schedule as your personal information.

How you access your data

You can download everything we have about you from Settings → Export my data. The export is a single archive containing:

  • JSON files for your account, plants, observations, watering history, fertilization records, identification history, notification history, and bug reports
  • Your original photos at their stored resolution
  • A README explaining what each file contains

Export requests are limited to one per account per week. Generating an export costs us real compute and bandwidth, and a weekly cadence keeps that cost manageable while giving you a meaningful recurring window to pull a fresh copy whenever you want one. When you submit a request, the in-app screen shows the date you'll next be eligible.

You can delete your account from the same Settings area without contacting us. Confirmation locks your account immediately and starts the deletion timeline above.

If you need a partial export, a specific date range, or a partial deletion that the in-app flow does not cover, email support and we will handle it within 30 calendar days.

When this page changes

When we update this page, the change is dated at the top and described in the in-app changelog. Material changes are notified by email at least 30 calendar days before they take effect, on the same schedule as pricing changes.

References

Peer-reviewed research

  • Atkins, I. K., & Boldt, J. K. (2022). Photosynthetic responses of greenhouse ornamentals to interaction of irradiance, carbon dioxide concentration, and temperature. Journal of the American Society for Horticultural Science, 147(2), 82–94. https://doi.org/10.21273/JASHS05115-21
  • De Pascale, S., Dalla Costa, L., Vallone, S., Barbieri, G., & Maggio, A. (2011). Increasing water use efficiency in vegetable crop production: From plant to irrigation systems efficiency. HortTechnology, 21(3), 301–308. https://doi.org/10.21273/HORTTECH.21.3.301
  • Faust, J. E., Holcombe, V., Rajapakse, N. C., & Layne, D. R. (2005). The effect of daily light integral on bedding plant growth and flowering. HortScience, 40(3), 645–649.
  • Faust, J. E., & Logan, J. (2018). Daily light integral: A research review and high-resolution maps of the United States. HortScience, 53(9), 1250–1257. https://doi.org/10.21273/HORTSCI13144-18
  • Gautam, B., Dubey, R. K., Kaur, N., & Choudhary, O. P. (2021). Growth response of indoor ornamental plant species to various artificial light intensities (LED) in an indoor vertical garden. Plant Archives, 21(1), 695–700. https://doi.org/10.51470/PLANTARCHIVES.2021.v21.no1.096
  • Kang, I., & Lopez, R. G. (2024). Photosynthetic daily light integral effects on rooting and vegetative growth of cuttings of six foliage plants. HortScience, 59(12), 1757–1762. https://doi.org/10.21273/HORTSCI18109-24
  • Kim, J., & van Iersel, M. W. (2009). Daily water use of Abutilon and Lantana at various substrate water contents. Proceedings of the SNA Research Conference, 54, 226–229.
  • Pennisi, S. V., & van Iersel, M. W. (2012). Quantification of carbon assimilation of plants in simulated and in situ interiorscapes. HortScience, 47(4), 468–476.
  • Taylor, C. M., McCauley, D. M., & Nackley, L. L. (2026). Illuminating indoor tropicals: Characterizing photosynthetic light responses in high-value houseplants. HortScience, 61(3), 554–556. https://doi.org/10.21273/HORTSCI19169-25
  • Van Iersel, M. W., Dove, S., Kang, J.-G., & Burnett, S. E. (2010). Growth and water use of petunia as affected by substrate water content and daily light integral. HortScience, 45(2), 277–282.
  • Wang, Y.-T. (1987). Effect of warm medium, light intensity, BA, and parent leaf on propagation of golden pothos. HortScience, 22(4), 597–599.
  • Warsaw, A. L., Fernandez, R. T., Cregg, B. M., & Andresen, J. A. (2009). Water conservation, growth, and water use efficiency of container-grown woody ornamentals irrigated based on daily water use. HortScience, 44(5), 1308–1318.

Data sources, APIs, and reference datasets

If you have questions about anything on this page, or want clarification on a specific commitment, email support@get-ezina.com. We answer directly.

Legal requirements

Privacy

Effective date: June 4, 2026 · Last updated: June 4, 2026

This policy describes how [LLC NAME] ("Ezina," "we," or "us") collects, uses, and shares information when you use the Ezina app and related services.

What we collect

When you use Ezina, we collect:

  • Account information. Your email address, used to sign in and to contact you about the service. We don't require a password if you use magic-link sign-in. We don't ask for your name, phone number, or social-account credentials.
  • Plant information. The plants, seeds, and observations you add to your garden, along with any notes, nicknames, or photos you attach.
  • Photos you submit. Photos you take or upload for plant identification, disease checks, or social posts.
  • Location. If you grant location access, we use it to generate weather-adjusted watering schedules. You can decline location access and enter a hardiness zone or ZIP code manually instead. We do not track your real-time location.
  • Device information. Standard technical data (device type, operating system, app version, language preference) needed to deliver the service and diagnose issues.
  • Subscription status. Whether you have an active subscription, trial dates, and credit balance.

We do not collect contacts, calendar data, microphone access, or web browsing history.

How we use what we collect

  • To deliver the service: identify plants, generate watering schedules, fire reminders, save your garden across devices.
  • To communicate with you about your account or important service changes.
  • To improve the product based on aggregate usage patterns. We don't link these patterns to your identity in ways that would let us or anyone else single you out.
  • To meet legal obligations and respond to lawful requests.

We do not use your information for advertising, retargeting, or behavioral profiling. We do not run analytics that share your data with advertising networks.

Who we share information with

We share information only with services that help us run Ezina, and only the information they need to do their job.

  • Plant.id receives photos you submit for plant identification and health assessment. It returns species matches, similar reference images, and disease findings. Plant.id receives image bytes and an optional location hint. It does not receive your name, email, account ID, or any other identifying field.
  • PlantNet receives photos you submit for identification. It returns species matches drawn from citizen-science contributions. PlantNet receives the same scope as Plant.id: image bytes and optional location hint.
  • Google Cloud Vision SafeSearch receives photos you submit to social posts for content moderation. It returns a content-classification result.
  • Microsoft PhotoDNA receives a cryptographic hash of photos you submit to social posts. PhotoDNA checks the hash against a database of known illegal content (child sexual abuse material). If a match occurs, we report to the National Center for Missing & Exploited Children (NCMEC) as required by US law.
  • Supabase hosts our database, authentication, and storage infrastructure on our behalf. Supabase is bound by a data processing agreement and acts only on our instructions.
  • Apple and Google receive subscription transaction information through their respective in-app purchase systems.
  • Wikimedia Commons is not a recipient of your data. We retrieve plant reference photos from Wikimedia on our side and display them alongside identification results. The flow is one-way: we read from Wikimedia, we send nothing to it.

We do not share data with advertisers, data brokers, analytics resellers, or any company whose business is targeting users.

We may disclose information when required by law (subpoena, court order, regulatory request) or to protect rights, safety, or property. When practical and lawful, we will notify you before disclosure.

Data retention

  • Account and plant data: retained while your account is active and for 30 days after deletion to allow recovery in case of accidental deletion.
  • Photos: retained while you keep them in your garden. Deleted photos are removed from our active systems within 30 days, and from backups within 90 days.
  • Subscription records: retained for 7 years as required by tax and accounting regulations.
  • Aggregated, non-identifying analytics: retained indefinitely.

Your rights

You can:

  • Access your data through the app (your garden, observations, settings).
  • Export your data in machine-readable format from Settings.
  • Delete your account at any time. Deletion is permanent after 30 days.
  • Correct any inaccurate information through Settings or by emailing support@get-ezina.com.

If you're in the EU, UK, or California, you have additional rights under GDPR, UK GDPR, and CCPA respectively, including the right to object to processing and the right to lodge a complaint with your local data protection authority.

To exercise any right, email support@get-ezina.com. We respond within 30 days.

Children's privacy

Ezina is not directed at children under 13. We do not knowingly collect information from children under 13. If you believe a child has provided information to us, contact support@get-ezina.com and we will remove it. For users aged 13 to 17, we recommend parental consent.

International users

Ezina is operated from the United States. If you use Ezina from outside the US, your information is transferred to and processed in the US. By using Ezina, you consent to this transfer. For EU users, we rely on Standard Contractual Clauses or equivalent safeguards for cross-border transfers where required.

Security

We use industry-standard measures to protect your information, including encrypted connections (TLS), encrypted storage, and access controls. No system is perfectly secure, but we take responsibility for protecting what you trust us with. If we ever experience a data breach affecting your information, we will notify you as required by law and within a reasonable time of discovery.

Changes to this policy

We may update this policy as Ezina evolves. When we do, we'll update the effective date at the top. For material changes, we will notify you through the app or by email before the change takes effect.

Contact

For privacy questions or to exercise any right above: [LLC NAME], [BUSINESS ADDRESS], support@get-ezina.com.

Terms

Effective date: June 4, 2026 · Last updated: June 4, 2026

These terms describe your relationship with [LLC NAME] ("Ezina," "we," or "us") when you use the Ezina app and related services. Please read them. By using Ezina, you agree to them.

Eligibility

You must be at least 13 years old to use Ezina. If you are under 18, you should have a parent or guardian's permission. You agree to provide accurate information when creating an account and to keep it accurate.

Your account

You're responsible for what happens through your account, including keeping your sign-in method secure. If you think someone else has accessed your account, tell us at support@get-ezina.com.

We use magic-link sign-in by default. We send a one-time link to your email instead of asking you to set a password. Keep your email account secure.

The service

Ezina helps you identify, track, and care for plants. It includes:

  • Plant identification using photos
  • Disease and pest identification
  • Watering recommendations based on your zone, your plants, and your local weather
  • Seed germination tracking
  • Indoor and outdoor plant care guidance
  • A social layer for sharing your garden with other users
  • Care reminders via push notification

We're a small team and the service is offered as-is. We work to keep it running and accurate, but we don't guarantee it will be available without interruption or that every plant claim will be perfect. Plants are living things, and care is judgment as much as science. Use Ezina as a guide, not a replacement for your own observation.

What you can post (User Content)

When you add a plant, photo, comment, or other content to Ezina, you keep ownership of it. You grant us a non-exclusive, worldwide, royalty-free license to store, display, and use your content to operate the service. This license ends when you delete the content or your account.

You agree that your content does not violate our Community Guidelines, infringe on anyone's rights, or break any law. You're responsible for what you post.

We use automated moderation tools, including Google Cloud Vision SafeSearch for general content and Microsoft PhotoDNA for detecting known child sexual abuse material. We also rely on user reports. Content that violates our Community Guidelines or the law may be removed. Accounts that repeatedly violate may be suspended or terminated.

We are legally required to report apparent child sexual abuse material to the National Center for Missing & Exploited Children (NCMEC) and to preserve related records.

Acceptable use

Don't use Ezina to:

  • Post content that violates our Community Guidelines
  • Impersonate someone else
  • Scrape, reverse-engineer, or attempt to interfere with the service
  • Use the service to harass, harm, or surveil others
  • Resell or commercialize the service without our permission

Subscription, billing, and cancellation

Ezina offers a 14-day free trial. We do not require a payment method to start the trial. After the trial, continued use requires a subscription:

  • $6 per month (monthly)
  • $60 per year (annual)

Subscriptions purchased through the Apple App Store or Google Play are billed through those platforms and governed by their terms. Subscriptions purchased directly through Ezina (when available) are billed through Stripe.

You can cancel any time through the same channel where you purchased. Cancellation takes effect at the end of your current billing period. We do not pro-rate partial periods.

Refunds

If you're not satisfied with Ezina, email support@get-ezina.com and we'll process a refund. No questions required. For Apple or Google subscriptions, you may need to request the refund through the platform that processed the payment. We'll help where we can.

Our intellectual property

Ezina, including the app, its design, brand, illustrations, and underlying code, is owned by us. You can use it for personal, non-commercial purposes as long as you comply with these terms. You don't get any ownership or rights to redistribute it.

Disclaimers

Ezina is provided as-is, without warranties of any kind. We don't guarantee that the service will be uninterrupted, error-free, secure, or that plant care recommendations will be correct for your specific conditions.

To the maximum extent permitted by law, we disclaim all implied warranties, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

Limitation of liability

To the maximum extent permitted by law, [LLC NAME] is not liable for indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or use, even if we've been advised of the possibility of such damages.

Our total liability for any claim arising out of or related to the service will not exceed the greater of $50 or the amount you paid us in the 12 months before the claim.

Termination

You can stop using Ezina any time by deleting your account through Settings or by emailing support@get-ezina.com.

We can suspend or terminate your account if you violate these terms, the Community Guidelines, or the law. We'll usually give you notice before doing so, except where doing so would expose us or others to harm or legal risk.

Sections of these terms that should reasonably survive termination (including those about content licenses, intellectual property, disclaimers, limitation of liability, and dispute resolution) will continue to apply after termination.

Changes to these terms

We may update these terms as Ezina evolves. When we make changes, we'll update the effective date at the top. For material changes, we'll notify you through the app or by email before the change takes effect.

If you keep using Ezina after the changes take effect, you accept the updated terms.

Governing law and disputes

These terms are governed by the laws of the State of Arkansas, without regard to its conflict-of-law principles. Any dispute arising out of or related to these terms or the service will be resolved in the state or federal courts located in Arkansas, and you and we both consent to that jurisdiction.

Contact

For questions about these terms: [LLC NAME], [BUSINESS ADDRESS], support@get-ezina.com.

Community guidelines

Effective date: June 4, 2026 · Last updated: June 4, 2026

Ezina is a place to share what you're growing, ask questions, and learn from other people who care about plants. These guidelines describe what's expected when you post in our social features and how we handle content that crosses the line. The goal is a calm, supportive space where people figure out plants together.

What's welcome

  • Photos of your plants or garden
  • Questions about identification, care, or troubleshooting
  • Sharing what's worked or hasn't worked for you
  • Helpful responses to other people
  • Constructive feedback on plant care decisions
  • Honest reviews of products you've tried

What's not welcome

The following content will be removed and may result in account suspension or termination.

Illegal content

  • Child sexual abuse material (CSAM). We use Microsoft PhotoDNA to detect known CSAM in uploaded photos and report apparent matches to the National Center for Missing & Exploited Children (NCMEC) as required by US law.
  • Other illegal content under US federal or state law.

Harm to others

  • Harassment, threats, or targeted abuse
  • Hate speech or content that demeans people based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or any protected characteristic
  • Content that encourages or instructs self-harm or violence against others
  • Sharing someone else's personal information without permission (doxing)

Sexual content

  • Sexually explicit imagery or content
  • Solicitation of sexual content from other users

Deception and abuse

  • Impersonating another person or Ezina itself
  • Spam or repetitive posting designed to drive traffic elsewhere
  • Misleading commercial promotion presented as personal recommendation
  • Scams or attempts to defraud other users

Off-topic content

  • Content unrelated to plants, gardening, or growing
  • Bulk political or ideological campaigning

How we moderate

Automated tools check uploaded photos for prohibited content before they appear publicly. Google Cloud Vision SafeSearch handles general content classification. Microsoft PhotoDNA handles CSAM detection through cryptographic hash matching.

Users can report any post, comment, or profile they believe violates these guidelines. Reports route to a human review queue. We aim to act on reports within 48 hours.

When we find content that violates these guidelines, we may:

  • Remove the content
  • Issue a warning to the user
  • Restrict the user's posting ability temporarily
  • Suspend or terminate the account
  • Report to law enforcement if required by law

Decisions depend on the severity of the violation and the user's history.

How to report

If you see content that violates these guidelines, tap the Report option on the post, comment, or profile. Tell us what's wrong in a short note. Reports go to our review queue. You can also email support@get-ezina.com with the link to the content and what you think the problem is.

Appeals

If your content is removed or your account is restricted and you believe it was a mistake, email support@get-ezina.com. We will review the decision. We respond to appeals within 7 days.

Changes to these guidelines

We may update these guidelines as the community grows. When we do, we'll update the effective date at the top. We'll notify you through the app or by email if changes are material.

Contact

For questions about these guidelines: [LLC NAME], [BUSINESS ADDRESS], support@get-ezina.com.